You have a site, you run ads, you're on the portals. We come on top of that.
Real estate leads that mean it — or you don't pay for them.
We design and build the property pages, drive the right traffic to them, ask the questions and check the answers — you only speak buyers who mean it, and you get their full background with them.
Trusted by real estate agents and project developers
From boutique agencies to international developers, Immowi powers their lead generation.
Two jobs, two different problems
Pick the column you recognise. The system underneath is the same one.
Project developer
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Eight months in, 12 of 60 sold
The launch went fine and then it went quiet, and every month the project stays open burns money.
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The bank wants 35%, you're at 5%
The next phase waits on pre-sales, so the question isn't more visibility but how many signatures before the deadline.
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2% marketing budget per unit
Your agency pumps out Meta forms and reports clicks, but the leads that arrive are barely worth calling. You watch the budget drain without a single signature to show for it.
You buy a budget that works harder and visibility that grows: every euro to the channel that sells, with proof behind it — where each lead came from, what it cost, what became of it. You follow it live in MyImmowi and steer while it runs, without gaining a second CRM.
Real estate agent
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80 enquiries last month, 31 called back
The rest are still in a mailbox, and by the time you get to them they've already visited someone else.
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The portal invoice goes up, the viewings don't
You pay more per year for the same listings and the same shared enquiries, and cancelling isn't an option either.
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Four subscriptions, none of them talk
A CRM half filled in since the last migration, a mail tool, a portal back office — and an Excel export whenever someone asks for a number.
You buy time and overview: one place where everything lands, and a cost that goes down because subscriptions go out. Migration runs alongside your current setup, not instead of it.
Anton De Clercq
Founder & Managing Director
I spent years watching a developer pay an invoice every month for advertising nobody could account for. The agency pointed at sales, sales pointed at the agency, and nobody took ownership of the result. So we turned it around: the risk sits with us.
In this industry you pay for effort. I wanted a company where you only pay for results.
Five steps, and you only see the last one
Most of the work happens before anything reaches you. Three of these five steps are ours — what lands in your CRM is the buyer who came through all five. And if one still doesn't fit, you reject it within 30 days and it costs you nothing.
We reach hundreds of thousands. You speak only the ones ready to buy. That's the point.
Pick a step to read what happens there.
We publish
Every project gets its own landing page built to convert, articles about the market it sits in, social posts, and placement across the platforms we own — Immowatchers, Studentenvastgoed, Vastgoed aan de Kust. All of it optimised for search and for AI answer engines, in whatever language your audience actually speaks: together good for 1,397,120 organic impressions a month.
On top of that we advertise where your audience really is — Meta, Google, TikTok, the AI engines — for 1,787,421 paid reach a month. We carry the ad risk, not you. And competitors rent all of their reach; ours is 14 brands we own.
Someone shows interest
A visitor lands on the page and hands over their details along with the questions that decide whether a conversation is worth having: budget, timing, and what they are actually looking for. We ask those questions up front, so nobody has to call to find out this wasn't the right person.
Everyone who was only browsing. They never leave their details, so they never become your problem.
We keep them warm
Nobody gets a salesperson on the line on day one. First they get what they were looking for: the plans, the price list, the answer to the question they asked. In this step we ask nothing and decide nothing — we only give.
Whoever isn't ready doesn't get thrown away, they move to later. That's the part a campaign that stops when the budget stops can't do.
We test against your criteria
Here we do decide. Every contact is tested against the criteria we agreed with you before the first euro was spent: correct details, real budget, a fitting profile, a realistic timing. Where it's unclear, we just call and ask. And no, we don't check whether someone will get their loan — that's the bank's job, not ours.
Wrong numbers, the wrong profile, and every polite version of 'let's talk again in two years'.
You get the ones ready to buy
The buyer who came through all four earlier steps arrives in your own CRM or in MyImmowi, carrying their source, their answers and everything that was said along the way — HubSpot, Salesforce, Pipedrive, Teamleader, Odoo, Whise.
If one of them still doesn't fit, reject it within 30 days and you don't pay for it. Which is why we would rather hand you ten buyers who mean it than a hundred who were looking around.
More than a CRM, the layer that connects them all
MyImmowi is the lead intelligence layer for real estate. Use it stand-alone, or plug it into the CRM your team already loves.
One place for the work that usually needs six tools
MyImmowi does not just store leads. It makes the things that bring them in, and it follows them all the way to the sale.
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Sites and landing pages
Build a project site or a landing page that is made to convert, without waiting on a developer.
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Articles
Write and publish articles about the project and the market around it, optimised for search and for AI answer engines.
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Social posts
Compose posts and publish them straight to your own channels, on a schedule you set.
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Mailings
Send to a segment of your database and see per campaign what it brought in.
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WhatsApp
Reach people who opted in at the moments that carry a reason: a launch, an event, new availability.
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Ads on every channel
Manage Meta, Google and Bing from one place, with spend and results next to the leads they produced.
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Lead follow-up
Every lead scored, assigned and tracked, with its full history and the source it came from.
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Reporting
From first impression to signed deal, per channel and per project — the numbers you are asked for, without an export.
Every capability has a short video that shows it in the real interface.
Native integrations with the tools your team already uses.
MyImmowi captures, scores and enriches every lead, then pushes them straight into your existing system.
Brands that connect, reach that scales
Two pillars that make Immowi unlike any agency: owned media and unmatched scale.
A network of specialized brands
Each property type deserves its own audience. Our top platforms speak directly to first-time buyers, investors and second-home seekers.
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Immowatchersimmowatchers.com
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Vastgoed aan de Kustvastgoedaandekust.immo
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Studentenvastgoedstudentenvastgoed.immo
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Investeringsvastgoedinvesteringsvastgoed.immo
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Vastgoed in Spanjevastgoedinspanje.immo
Millions of buyers, every month
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1.4M+Organic impressionsper month
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1.8M+Paid reachper month
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61K+Email subscribersopted-in
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8.5K+Project pageviewshigh intent
Discover our success stories
Real results from brokers, agencies and project developers who scaled their pipeline with Immowi.
Broker
Real Estate Agency Lead Generation: Altro & Immowi
Explore how Immowi has excelled in real estate agency lead generation for Altro Vastgoed, sustaining growth across Belgium for over 6 years.
Developer
Leading Belgian Developer & Immowi: 30+ Student Real Estate Sales
See how Immowi helped a top Belgian developer generate 30+ student real estate sales in one year, now supporting lead generation across 14 projects.
Developer
Alvidar Capital & Immowi: Spanish Real Estate Lead Generation
See how Immowi helped Alvidar Capital generate a sale within one month and reach entirely new buyer segments across three Spanish developments.
Learn live from the Immowi team
Practical sessions on lead generation, sales conversion and the state of the real estate market.
Lead Generation for the Spanish Property Market: From Click to Sale
Discover how Immowi delivers high-quality, converting leads for agents and developers through vastgoedinspanje.immo — including a live case study with 873 leads and a 32% conversion rate.
The questions before you book
Quick answers to what most agents and developers ask us first.
Two parts. €350 per project per month for Always-On visibility — publishing, mailing and matching, every month. On top of that a price per qualified lead, agreed before we start: it follows the scale of your project and the market it sits in. We carry the ad risk.
In most cases we work with exclusive leads per project or region. No competition on the same lead means a much higher conversion rate.
We combine three layers to filter out noise before a lead ever reaches your sales team:
- Targeted campaigns on Meta and Google Ads
- Strong, high-converting landing pages
- Pre-qualification through smart forms
In most cases, the first leads come in within 7 to 14 days, and volume scales with budget and audience. Ideal for both project launches and continuous sales.
We mainly work with project developers, real estate agencies, and investment offerings. Especially powerful for projects where volume and speed matter.
Want to know what this costs for your project?
Tell us about your project, your market and your timing. You get a proposal within one working day, with no obligation.